Trying to find the best mascara for your lashes can feel like a daunting task; so many launches, so many questions… what’s the best high-street mascara, what’s the best for short lashes? Is it worth paying more for extra volume and length? Which waterproof formulas really withstand a hot summer’s day, or even a few lengths in the swimming pool, but still come off easily with eye make-up remover?
With so many people relying on expensive salon treatments, such as eyelash extensions, perms and tints, it’s worth remembering that mascara technology has come a long way over the last few years, promising plump, sky-high, defined lashes with just a few swipes of a mascara wand.
Almost every beauty brand has a hero mascara they claim is the best on the market, and often it’s easier just to stick with what you know. Benefit, Maybelline, Lancôme, L’Oréal, Clinique, Max Factor and Rimmel – just some of the many beauty brands who have given us the iconic mascaras that are now a mainstay in our make-up bags.
But change is good, right? So, which new mascaras are worth turning your head for? Which clever new wands and lash boosting formulas really are “better than sex?”
We’ve been testing the newest mascaras on the market, looking for the best long-lasting formulas that won’t flake under the eyes, melt in the sun or leave a clumpy, clogged finish. Whether you’re looking for black or brown, or one containing waterproof technology or thickening fibres, we’ve found the top 14 mascaras on the market right now, to give you the happiest lashes you’ve ever had…